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Paid experimentation: How marketers can try a new approach

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0 Lượt xem· 06/13/23

The Loop
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Cognism's Global Head of Paid, Canberk Beker talks to Andrew Harder, Senior Paid Manager at Cisco about how paid marketers can experiment to find better ways to get results. Specifically looking at how paid marketers can switch from a lead gen approach, into a demand gen model.

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