Part 2: Why B2B CMOs Fail So Quickly

In this interview, Steve MacDonald interviews Nancy Maluso, a seasoned B2B marketing expert with a background as a leading CMO, a Chief Strategy Officer, a Forrester Analyst specializing in B2B GTM consulting, and former Vice President of Sales. Nancy shares her insider insights from consulting with B2B companies while at Forrester to implement sales and marketing strategies from the C-Suite. Most importantly, Nancy discusses why B2B CMOs fail so quickly, unpacking the statistic that they fail at twice the rate of CEOs and have the shortest tenure of any other C-Suite role. She shares her perspective on why this is happening and how to be more successful CMOs as a result.