Phil Bussière: The CRM Mastermind

If you're looking to scale your business through podcasts, get invited on our CEO Wisdom podcast OR drop Charles a message on his Linkedin: linkedin.com/in/sdr-as-a-service
In a recent podcast episode, Charles  invites Phil Bussière, an agency owner and CRM expert, to discuss the intricacies of the marketing world. Phil, who hails from Quebec like Charles, shares his journey from starting his agency a decade ago to mastering CRM and marketing automation. He emphasizes the importance of nurturing leads and not just focusing on acquiring new ones. Phil believes that while tools are essential, understanding the strategy behind marketing is paramount. He also touches upon the significance of email marketing, stating that people still prioritize checking their emails over other forms of communication. Charles, on the other hand, shares his approach to marketing, emphasizing the value of starting non-scalable and then automating processes. He also mentions his use of tools like Apollo and the potential of podcasts as a unique marketing strategy. Both agree on the potential of CRM, with Charles seeking insights on when marketing becomes "too much" for a potential lead
If you're looking to scale your business through podcasts, get invited on our CEO Wisdom podcast OR drop Charles a message on his Linkedin: linkedin.com/in/sdr-as-a-service