Pivoting a Startup from a B2C to a B2B focus with Maurits Last

In this week’s episode of Innovators Can Laugh, I sat down with Maurits Last, the founder of Swap-box, a startup that is making a real impact by producing high quality reusable packaging for B2B companies. They offer a modular service of reusable packaging, logistics, tracking technology, and cleaning that fits any type of operation or event.Maurits is a young and passionate entrepreneur. He spent some time living in Spain when he was younger so there is a unique blend of growing up in two different cultures: one where people are very direct and to the point, and the other where people take siestas and ‘manana’ is the norm.One of the big challenges Maurits faces when launching Swap box is that he had to pivot the business from a B2C to a B2B focus. This impacted everything from logistics and marketing to sales. But the pivot was a good one as there are more than 120 restaurants on board and more than 5,000 people have started using Swap box.<br/>***CONNECTSwap-box’s website: www.swap-box.com📬 Subscribe to the ICL newsletter🤗 Connect on LinkedIn***SAY THANKS💜 Leave a reviewTune in to every conversation about exciting European Startups and Innovators on Apple Podcasts, Spotify, and Amazon! Leave a rating and review so we can keep making amazing interviews!<br/><br/>Listening on a desktop & can’t see the links? Just search for Innovators Can Laugh in your favorite podcast player.<br/><br/>Connect with Eric:<br/>Visit his website: https://innovatorscanlaugh.com<br/><br/><br/>For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com<br/><br/>Past Guests:<br/>----<br/>Past guests on Innovators Can Laugh include Yannik Veys, Ovi Negrean, Arnaud Belinga, Csaba Zajdó, Dagobert Renouf, Andrei Zinkevich, Viktorija Cijunskyte, Lukas Kaminskis, Pija Indriunaite, Monika Paule, PhD, Vytautas Zabulis, Leon van der Laan, Ieva Vaitkevičiūtė.<br/>-----<br/>Additional episodes you might enjoy:<br/>#55 Yannik Veys - From creating the Uber for service professionals to growing Hypefury<br/>#53 Tzvete Doncheva - Overcoming barriers to get into a VC with Tzvete Doncheva<br/>#50 V...