With the industry still recovering, survivors and thrivers are leaning in with thought-provoking, pop culture-led communications at such speed that even a Dominos delivery driver would applaud. Speed, agility and thoughtful simplicity can win the day when it comes to PR in the Restaurant industry. To move people to act, PR professionals must encourage and provide culture-tapping and newsjacking moments to offer unique opportunities that are low on lift, but heavy on traction. While public relations is traditionally an awareness-driving tactic, when it comes to restaurant communications it is also a discipline that can boost sales and encourage foot traffic. At Coyne PR, we achieve this by developing thumb-stopping campaigns that leave consumers hungry for more. Follow us on Twitter: @PRWeekUSwww.prweek.com

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