"Do We Have A Category?" w/ Josh Roenitz and Kim Bach from DailyHuman

When founders first start considering a category strategy, they spend a lot of time bouncing ideas back and forth to develop a point of view.<br/><br/>That can feel great or it can feel like a battle, but it's impossible to know if it's productive until they share it with someone else to see if it resonates.<br/><br/>But how should the conversation go?  How do you know if you're making progress? How do you know if you should really pursue a category strategy?<br/><br/>That's why we decided to produce an entirely new type of episode of this podcast that we're calling a "Category Jam",  where we showcase these types of conversations.<br/><br/>Josh Roenitz and Kim Bach are the co-founders of DailyHuman, a company working on  problems in the workplace coming from a change in work, and a generational change in humans.<br/><br/>On this call, they're talking to Category Thinkers co-founders, Mike Damphousse and John Rougeux, to:See if it's worth it for them to pursue a category strategyIron out a point of viewGet help with a category nameand more!<br/>Listen along as Pablo Gonzalez narrates parts of the conversation, and let us know what your takeaways are inside our free community at CategoryThinkers.com