REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard HandlerBrand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss.
Here are a few key takeaways from the episode: Let's talk about Detroit Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) Stories of Innovation and Expert Branding of Challenger Brands Chris Rock; From the Slap to Netflix Special Ticketmaster; Are they really the bad guy? NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked

Show Partner: Specificity
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