Retail Makeover- Double Profits with Strategic Expansion w/ Danielle Cherewyk

The podcast features Danielle Cherewyk, a salon owner and second-generation stylist, discussing retail and expansion.Danielle's mother is also a stylist and works part-time in Danielle's salon.Danielle has owned her salon for 13 years and currently has three salon locations and one school.Danielle goes over effective strategies for retail in her salon, education-based approaches to selling, and influences that support her as an educator.The salon maintains a large inventory of retail products, but careful inventory management is essential. Their retail-to-service percentage is out of this world, with some stylists achieving  higher percentages that you couldn't believe.