Revolutionizing the Future of Sustainable Cannabis Cultivation with Jesús Burrola (POSIBL)

In this episode of Kaya Cast Podcast, we dive deep into the world of cannabis cultivation with Jesús Burrola, CEO of the POSIBL Project. Jesús shares the unique approach that sets the POSIBL Project apart from other cannabis businesses, focusing on sustainable and cost-effective methods to deliver high-quality products. We discuss the challenges of balancing indoor and outdoor cultivation, how their methodology leads to more sustainable cultivation, and the collaboration with legacy breeders to create unique strains. Jesús also opens up about the current state of the cannabis market, the need for regulatory changes, and his vision for the future of the POSIBL Project. So, join us as we explore this booming industry and learn how the POSIBL Project aims to revolutionize cannabis cultivation for the better.
 
Jesus Burrola is Chief Executive Officer of POSIBL, the cannabis farm of the future and engine for several of California’s leading brands. With over 2,000,000 units of packaged product to date, POSIBL is redefining what it means to produce the highest quality cannabis. Jesus is a proven leader who believes in his teams as the primary driver of growth. He leads the organization’s growth strategy in sales and operations and the best team at POSIBL to position the company as a global market leader. Prior to POSIBL, Jesus worked for 15 years at Beacon Building Products, the largest publicly traded building materials distributor in North America. Jesus was at the company during growth from $1 Billion to $8 Billion — through a combination of 30+ acquisitions and launches into new markets. Jesus worked his way up from a trainee to a National Vice President, managing a $700M  business segment. During Jesus’ time there, he held roles in both Sales Management and Operations, and was tasked with integrating several large acquisitions. Jesus holds a Bachelor of Science in Supply Chain Management from Arizona State University. He enjoys quality time with his family, playing golf, and exploring great cuisine.
 
Find out more about POSIBL at: http://www.posiblproject.com/ https://www.linkedin.com/in/je....sus-burrola-2b1b2070 https://www.linkedin.com/company/posibl https://www.instagram.com/posiblproject/