S03E20: Lindy-Lou Alexander, Brand and Marketing Head - Standard Bank

Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank<br /> <br /> In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank.<br /> <br /> We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security. <br /> <br /> A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.<br /> <br /> Listen to the episode here: https://band.link/coffeeconversations <br /> <br /> Please remember to subscribe to the podcast and share. <br /> <br /> This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. <br /> <br /> Anne on Influence about is available wherever you find your favourite podcasts. <br /> <br /> Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.