Sales & Marketing: Miscues + Opportunities

Today Veronica Guguian emphasizes the importance of both marketing and sales, as they are interconnected and necessary for success. She believes that good marketing helps attract clients, while focusing solely on clients without a proper marketing strategy can lead to inefficiency. Jillian Vorce agrees, noting that confusion often arises when clients expect social media posts or lead volume to directly result in sales.They discuss the significance of understanding MQLs (marketing qualified leads) and SQLs (sales qualified leads) to identify areas for improvement in the sales process. They both stress the need for effective collaboration between the marketing and sales departments, highlighting that blaming one department over another is counterproductive.They also mention how conventional organizational structures with silos create competition instead of synergy. Additionally, they discuss utilizing marketing strategies to provide service not just to customers but also within the company itself, such as supporting salespeople with relevant content and addressing objections upfront.Jillian Vorce emphasizes the importance of proactively creating positive impressions and demonstrating your brand to make yourself memorable. She believes that even if someone has a good experience with a competitor, reaching out and offering help can still leave a lasting impression. Veronica Guguian agrees with this approach and mentions how she introduces clients to other companies, including her competitors, if they can't work together.To close, Jillian and Veronica posed questions for the listeners, asking them to share their perspectives on the relationship between sales and marketing, how they perceive the collaboration between these two functions, and whether their own companies have siloed or collaborative approaches. The action item is to encourage listeners to provide their insights and experiences on these topics.  People & Resources Discussed in This Episode:Mcdonalds & burger king collaboration https://medium.com/worthix/a-day-without-a-whopper-mcdonalds-and-burger-king-come-together-for-a-good-cause-55e1e16a5d74 About Veronica Guguian- Website: https://spinideas.nl/- LinkedIn: https://www.linkedin.com/in/veronica-guguianAbout Jillian Vorce - Website: https://thejilliangroup.com/better - LinkedIn: https://www.linkedin.com/in/jillianvorceCredits-  Music Composed by BeeLa Music-  Voiceover by Amanda Balagur