Sales Focus: Gaining Commitment from Customers

Rick Wallis, GM of the CDJR store, lays out a key portion of the sales process of gaining commitment from the customer before showing numbers. 0:00-3:08 provides an overview of gaining commitment and its importance. 3:09-13:34 covers the three questions that need to be asked to gain commitment. 13:35-35:52 shows the sales skill in action, with Zak Bennett acting as Rick's customer.