Sara Martinez: How to become an esthetician, sugarist and lash artist.

This is the first episode of the PNW Beauty Pro podcast.<br/><br/>Hosted by Irina Groshina Founder of  PNWBeautyPro, Owner of Beautissima.<br/><br/>Our guest: Sara MartinezOwner of Sugar SavyLicensed Esthetician, Lash Artist, and Sugarist.<br/>We will speak about Sara's path in the beauty industry - how and why to become an esthetician, choose a beauty school and find the first job in the beauty industry, and start your beauty business.<br/>Sara will share insight about beauty marketing on Google, Yelp, Groupon, and Instagram, as well as her favorite brands, training, and certifications.<br/>You will learn how to handle demanding clients and maintain a Work-Life balance.<br/><br/>00:00 Wellcome to the first PNW Beauty Podcast<br/>00:15 Guest introduction - Sara Martinez<br/>01:50 Why become an esthetician?<br/>03:45 How to choose a beauty school?<br/>07:59 Gaps in beauty education<br/>10:45 Work experience outside of the Beauty Industry<br/>12:00 First job in the beauty industry   <br/>14:26 Job burnout<br/>22:24 Why did you start your own business?<br/>25:20 Starting own beauty business - challenges.<br/>25:20 Find the place for your beauty business.<br/>26:40 Bussiness license for your beauty business.<br/>28:08 How to find clients for your beauty business.<br/>28:08 Beauty marketing: Google, Yelp, Groupon, and Instagram<br/>29:30 Giveaways - are they working?<br/>31:10 Discounts - are they worth it?<br/>32:40 Services packages and bundles<br/>34:20 How to handle difficult clients?<br/>37:00 Most and least favorite beauty service<br/>39:32 Can you recommend training and certifications?<br/>43:00 What beauty bLet’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest! SUBSCRIBE FOR FUTURE EVENTS http://pnwbeauty.pro