Sean Simon | Drive Performance with Zero and First Party Data

Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to. But a majority of brands are missing out on this opportunity—are you one of them? Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce. We’ll cover: What happens when third-party data disappears The difference between zero and first-party data How brands can capture first-party data in a privacy compliant way Why brands shouldn’t outsource their first-party data Untapped resources for zero-party data And more