SEO Off the Record: SEO Obsession, Black Hat SEO, Python & More #57

This episode of the SEO Podcast by #SEOSLY is an exclusive interview where SEO consultant Olga Zarr of SEOSLY sits down with rising SEO star Ewelina Westcott to discuss their journeys and insights into mastering SEO. Olga and Ewelina deliver an insightful SEO discussion, transparency about setbacks, and advice to inspire SEOs at any stage of their journey. They discuss starting out in affiliate marketing and transitioning into technical SEO roles and agency work. Ewelina shares how a series of redundancies unexpectedly advanced her SEO career. Olga talks about taking a hands-on SEO training course where she learned on-page optimization techniques that delivered results. She also implemented successful local SEO strategies for a client. They explore the power of data analysis for SEO, with Ewelina detailing her training in Excel, Google Data Studio, and Power BI. She explains how to clean data and visualize/report on it to drive business decisions. Ewelina highlights how learning Python allows automating many SEO tasks like generating targeted keyword lists. She provides examples of scripts that can save time with internal linking and more. Sharing their SEO obsessions, Olga and Ewelina reveal their curiosity for constant learning. They try new training courses and techniques constantly to expand their expertise. As busy but avid runners, they also discuss sports and how important work-life balance is for productivity. Ewelina previews her plans to launch an SEO consultancy focused on tailored, hands-on services. Other topics include their favorite SEO tools, striking a work-life balance through sports like running and triathlon, and plans for Ewelina to launch her own consultancy focused on bespoke SEO services. They also touch on black hat techniques, working at agencies, and key learnings like how to prioritize impactful SEO actions over trying countless tactics. Overall, their genuine discussion provides an insider’s view into thriving as an SEO consultant. Their stories and advice offer inspiration for anyone interested in forging their own SEO career and mastery. The SEO Podcast by #SEOSLY is sponsored by JetOctopus Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant