SHORTS | Starting with ‘What’ vs ‘Why’ with Richard Nugent

In these ‘Shorts’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes. This one comes from Episode 123, where I speak with Richard Nugent, author of  ’The Alignment Advantage’. In this clip, he reflects on the businesses that are driven by their ‘What’ versus ‘Why’.  LISTEN TO THE FULL EPISODE HERE: https://www.ben-morton.com/aligning-for-success-increasing-profitability-with-richard-nugent/