Should your agency hire specialists, generalists, or fractional team members?

Chip and Gini recently spoke about the challenge of small agencies seeking to hire unicorns who excel at everything. In this episode, they look at when you should be looking for specific kinds of hires and whether they should be specialists, generalists, or fractional support. Knowing the level of expertise needed and understanding how much demand your agency will have for their time helps you to make a smarter decision about how to obtain the resources needed to serve clients and manage your business. In some cases, you may want to hire a contractor with specific skills that you require but not with enough volume or consistency to justify hiring in-house. For those positions you do choose to fill with part- or full-time employees, you need to decide what level of expertise in which skills will give you the best value and help to meet your specific requirements. Key takeaways Chip Griffin: “Nobody likes time tracking. But time tracking is your friend when it comes to hiring.” Gini Dietrich: “Look at your agency and you say, this is our point of differentiation, this is how we’re different. And this is the process that we use every time, no matter what. How do you fill in those things with your employees or your contractors?” Chip Griffin: “If you have less than a hundred employees, 150 employees, you don’t need a CFO.” Gini Dietrich: “That’s my job now is that I build that team, that bench.” Related Fractional C-level help for agencies CWC 25: Patrick Rogan on HR for small-to-midsize agencies Are you trying to hire unicorns for your agency? View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm a