Soft Power and Sport

How can diplomats use sport in practice? In this episode we speak to Andrew Wagstaff, the Head of Canada in Wales. As someone on the ground fostering relationships and ties between two nations, he shares how Welsh sport helps him reach his goals.We discuss:
- Why sport can open doors
- How to measure soft power
- Surprise connections that spark unexpected opportunityTo find out more about Wales in Canada and the team behind it, visit:
wales.com/canada