Subscription Success: How Scribbler Generated Six Figures in Revenue and Built a Thriving Community

Our guest today is the amazing Tori Scot.She's an acclaimed author, a media veteran, and the founder and CEO of Scribbler, the #1 monthly subscription box for people wanting to write a book. Scribbler is committed to helping writers improve their craft and reach their publishing goals by delivering exclusive learning materials and direct contact with industry decision-makers.Tori is an MBA graduate with an extraordinary background in marketing and entrepreneurship. Not only has she managed to create successful ventures like Scribbler, but Tori's unique skills in brand development, content strategy, and social media marketing have also earned her recognition from USA Today, BuzzFeed, ABC, and more.<br/>We discuss:Building a Community: Tori Scott emphasizes the power of community building when launching a new product or service. Luminary, her newest venture, required years of relationship-building and community engagement. Learn how she leveraged her expertise in consulting and advising clients on content strategy to attract a loyal fan base.<br/> Content Strategy: One of Tori's success secrets is an effective content strategy. Discover why she believes that 80% of your content should be educational or entertaining, with only 20% directly promoting your product or brand. She'll also share tips on choosing the right platforms, engaging the audience, and capturing interest before introducing your product or brand.<br/> Diversifying Investments: Tori's entrepreneurial journey isn't limited to just one business. She believes in diversifying investments to ensure growth. Drawing parallels between opening multiple companies and diversifying financial portfolios, she explains the importance of mitigating risks. Tune in to hear her inspiring insights on taking calculated risks and embracing multiple ventures.