The B2B Marketing Puzzle: Rethinking SMART Goals, an interview with Jade Tambini

We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock. The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute. And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magnet or read that blog, you’ve heard what a SMART goal is. But what if we told you for B2B businesses, SMART goals are not so smart? And in fact, the way you are using these types of goals to grow your business actually could be inhibiting you from overcoming the true challenges you have that are preventing you from growth. How to develop a killer marketing plan and why SMART goals might not be the right fit for a B2B business is exactly what we’re talking about today on this episode on Mad Marketing Mums podcast with Jade Tambini. In this episode you’ll learn:The challenges you could face when there’s lack of strategy between C-Suite, boards or management and the marketing teamWhat SMART goals are, why they’re improperly usedHow to set goals for marketing you business and where SMART ones can fit inand so much more about B2B. There’s an extra 30 minutes of Mad Marketing Mum banter after the end creditsAbout Jade TambiniJade is a B2B Marketing Consultant who has been in the biz for nearly 20 years. Jade helps small to mid-size B2Bs get sustainable growth through expert marketing strategies and brand positioning. She’s also a dedicated TikToker and the host of the The B2B Marketing Gap Podcast.Where to follow JadeTikTok | LinkedIn | Website | B2B Marketing Gap PodcastConnect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.