The Importance of a Value Lifecycle Approach

Value is more than just one thing - like developing value messaging, delivering some value selling training, hiring a value consultant or launching a business value spreadsheet. Value is everything.In this coffee talk we interview value leader Aaron Froberg, to discuss the need to go beyond these singular efforts to "check off the value box" and the importance of taking a customer lifecycle approach.Our guest, Aaron Froberg successfully launched and created the value program for content management provider Egnyte, methodically growing the efforts across marketing, sales, customer success and product, to deliver a Value Lifecycle Approach to value enablement, consulting and management.