The Importance of Hyper-Personalization in B2B Marketing
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09/02/23
Anil Rege, CMO of Plastic Financial Rewards, highlights hyper-personalization's significance in B2B marketing. Drawing from CPG experience, he suggests adopting B2C tactics to engage B2B customers better. Viewing B2B prospects as consumers, he stresses using data and crafting tailored content that addresses their needs.
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