The Muppets: B2B Marketing Lessons from Muppet Theory with Gillian Jakob Kieser, Director of Content Marketing at CircleCI

Are you a chaos muppet or an order muppet? Knowing the answer to this very important question can help you unlock your B2B marketing potential. Here’s why.There’s magic chemistry that happens when a chaos muppet joins forces with an order muppet. (Replace the word “muppet” with “marketer” in this instance.) It’s like a marketing power couple. You need the wildly outside-of-the-box thinking of the chaos side tempered with the composed, organized, planning mind of the order side to create truly remarkable content. It’s these two energies that work synchronistically to create content worth talking about.So in this episode, we’re looking back at nearly 70 years of Muppet history and one Slate article that made us ponder, “What kind of muppet am I?” And break down all of the wild and wondrous things muppets can teach us about B2B marketing with the help of CircleCI’s Director of Content Marketing, Gillian Jakob Kieser. Together, we talk about allowing some of that chaos into your campaigns, developing useful and evergreen content, and how to work through the riskiness of creating something original in this episode of Remarkable.About CircleCICircleCI lets teams build fully-automated pipelines, from testing to deployment, allowing them to focus on the real work of innovation. Using CircleCI, engineers can automate their entire testing suite for new commits, reducing the potential for human error, while using orbs to automate deploys.About The Muppets and Muppet Chaos TheoryThe Muppets is an American television show featuring a cast of puppets performing various skits. The beloved characters include Kermit, Miss Piggy, Rowlf, Fozzie Bear, Gonzo, Beaker, Animal, The Swedish Chef, and more. It was created by Jim Henson in 1955, and has been around for nearly 7 decades. It was originally a short-form tv show called Sam and Friends, and it’s now grown into a media franchise with lots of spin offs including movies, music, and tv appearances. The franchise was owned by The Jim Henson Company until 2004 when Disney bought it. Jim Henson once suggested that the term “muppet” comes from combining the words “puppet” and “marionette.”Muppet Theory is a theory posed by Slate writer Dahlia Lithwick that everyone in the world is either a chaos muppet or an order muppet. Chaos muppets are crazy, volatile, unpredictable. Like Animal, Cookie Monster, or The Swedish Chef. Order muppets are anxious, neurotic and don’t like surprises. Like Kermit the Frog, Scooter, or Sam the Eagle. Order muppets often choose Chaos muppets as lifelong partners, like Bert the order muppet and Ernie the chaos muppet or  Kermit as the order muppet and Miss Piggy as the chaos one.About our guest, Gillian Jakob KieserGillian Jakob Kieser is Director of Content Marketing at CircleCI. She has been with CircleCI for over six years, having started in June 2017 as Content Marketing Manager, and their first content hire as a growing startup. She has also served in marketing roles at companies like Prismatic and MAKE Magazine.What B2B Companies Can Learn From The Muppets and Muppet Theory: Incorporate both chaos and order into your marketing. Team up with your chaos or order counterpart to make new content. Or create some content that’s very structured and some that’s very unstructured. Gillian says that it’s these different energies that make successful collaborations in marketing. “They really need to have both the order aspect and the chaos aspect to make something feel alive and authentic. If you over plan it, it's dead in the water. It's dry and predictable. And if it's too much chaos, you never can get it out the door because no one knows what time anything is happening. So you always need to have both order and chaos on a team or in a program.”