The one about The Moth Storytelling Book, Zero Click Search, local online presence and “Knives Out” - TG90

The one about The Moth Storytelling Book, Zero Click Search, local online presence and “Knives Out” - TG90  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:04:44 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:17:50 Content Spotlights  ROGER: How to Tell a Story - The definitive guide to telling an unforgettable story in any setting, drawing on twenty-five years of experience from the storytelling experts at The Moth. https://themoth.org/howtotellastoryuk PASCAL: Zero Click Search: How Should Businesses Respond To It? By Marcus Tober, SVP Enterprise Solutions, Semrush for techradar.com  https://www.techradar.com/opinion/zero-click-search-how-should-businesses-respond-to-it   00:36:14 Marketing Tech and Apps   ROGER: It’s all about making documents more interactive. Do more with your documents: Use Turtl software to create beautiful digital documents, proven to increase reader engagement. https://turtl.co/ ThingLink is an award-winning technology solution for creating engaging, accessible & interactive media https://www.linkedin.com/company/thinglink/  PASCAL: It’s all about your local online presence Google Business Profile – Ask For A Review https://support.google.com/business/answer/3474122?hl=en Local Citation List by Bright Local https://www.brightlocal.com/resources/top-citation-sites/location/uk/ Location Citation Checker by SEMRush https://www.semrush.com/local-seo/local-citation-tool/   00:45:10 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:52:22 Creator Shout Outs  ROGER: Louise Brogan, LinkedIn Expert. Invited to Buckingham Palace to meet King Charles and to celebrate business-people in Northern Ireland: https://louisebrogan.com/ PASCAL: Bob Gentle, founder of Amplify.me agency and author of The Personal Brand Business Roadmap v.2.0 (47-page illustrated guide) https://amplifyme.agency/personal-brand-business-success-blueprint/  00:56:11 Film Marketing   Knives Out (2019)  A detective investigates the death of the patriarch of an eccentric, combative family. Director: Rian Johnson Writer: Rian Johnson Stars: Daniel Craig, Chris Evans, Ana de Armas, Christopher Plumber, Jamie-Lee Curtis, Toni Collette, Don Johnson. We take a close look at the bright and colourful marketing and social media campaign for this genuinely different whodunnit with plenty of twists and turns and a surprising dénouement. There are some great lessons here about plan