The PURPOSE Switch - Your Beacon to Mastering Persuasion

Mastering persuasion, conversations—or anything—starts with understanding and defining your purpose. In this program, we discuss what that means, distinguish between purpose and goals, and talk about the differences between the facts and stories driving our conversation success. This is a follow-up episode to The Persuasion Switch episode. That episode, like this one, is a must-listen and provides a primer on purpose and outlines the other five P.E.O.P.L.E skills (the secret sauce to the art of persuasion and mastering all conversations).Also available on YouTube!