The role of brand in an AI-obsessed world with Jason Beckley (Ted Baker), Kristof Neirynck (Avon), Rachel Fairley (HPE), and Chris Wood (first direct)

Margaret Molloy is joined by Jason Beckley (Chief Customer, Marketing & Digital Officer, Ted Baker), Kristof Neirynck (Global Chief Marketing Officer & Managing Director Western Europe, Avon), Rachel Fairley (Chief Brand Officer, HPE), and Chris Wood (Head of Brand & Marketing, first direct) for a conversation on the role of AI in brand building, balancing AI with brand fundamentals and how brands are committing to AI.