Unleashing Creativity: The Intersection of Art and Technology with John Zozzaro

“There's no better time in history to be a musician than right now.” - John ZozzaroFor the first time in history, we’re starting to see independent artists taking control over their destinies through the tools and technology that are now available at our fingertips. As technology continues to integrate seamlessly across different types of infrastructures, artists have more data and more useful information that - when properly utilized - can allow them to engage their audience and get to a sustainable place easier than ever before.Today I’m very excited to be joined by John Zozzaro, founder and President of MediaTech Ventures. Born and raised in the Chicagoland area suburbs, John Zozzaro started his entrepreneurial journey in his early twenties playing music and touring all over the U.S. During this time, his passion and obsession with the convergence of media and technology began to blossom. In mid-2013, he decided to break away from the stage and forge a new path, launching two different marketing agencies leveraging his music industry experience to create more opportunities for bands and brands. In October of 2016, he met his now business partner Paul O'Brien and launched MediaTech Ventures as the solution to help educate public, private, and corporate capital how to invest in Media-Technology, while providing innovators access to networks, education, tools, and capital, necessary for their success.In this conversation, John and I discuss his journey from professional musician to entrepreneur, the overlap between the music and technology industries, how technology has empowered independent artists, the financial struggles artists face in an already revenue-deficient industry, the democratization of ownership, and more.HighlightsJohn’s path from professional musician to marketer and entrepreneurHow John’s father’s entrepreneurial journey influenced his career pathThe tie-ins between music and technologyChallenges faced by musicians in the past and how technology has empowered independent artists to take control of their careersOpportunities for artists in the ever-changing digital economyHow technology has revolutionized the music industryIndiegogo as an example of a resource that was ahead of its timeThe financial struggles faced by artists in an already revenue-deficient industryThe problem with how music industry technology was initially designed to support the industry itself rather than the artistsCreating technology that empowers artists by supporting the democratization of ownershipThe complexities of ownership in the digital worldUnderstanding the concept of NFTs as digital receipts and their potential for creating transparency in ownership and authenticityWhy the collaboration between artists and technologists often leads to innovationThe importance of encouraging creativity in software developmentThe role of mentorship and resources in reducing startup failure ratesConnect with John ZozzaroJohn Zozzaro on LinkedIn https://www.linkedin.com/in/johnzozzaro/MediaTech Ventures Website https://mediatech.ventures/Thanks for Listening!Make sure to follow or subscribe wherever you get your podcasts.Engage with us digitally on:Website | TailwindSW.com https://tailwindsw.com/YouTube | Tailwind Business Ventures https://www.youtube.com/watch?....v=NFsK82VPSZALinkedI | Tailwind Business Ventures https://www.linkedin.com/compa....ny/tailwind-business @TailwindSW