Unsubscribed: Why Your Email Marketing Might be Turning People Off

I share a story about a brand I love, and why I went from a brand loyalist to an on the ‘fence’ist. I talk about why I unsubscribed and what they could have done differently to maintain and further build my trust, rather than begin to erode it.I then go into more detail about email marketing and how it:-       Forms part of your overall brand-       Benefits from personalisation and segmentation-       Needs to contain VALUABLE contentMy aim by sharing this story is for you to look at the emails you send through a different perspective and through the weekly purposeful action task, get creative in how you share valuable content with your subscribers!Follow, like or slide into my DMs on Instagram or TikTok