Update on The Path To Purchase with Expedia’s Krista Bentley

We discuss Expedia’s latest consumer study, “the new traveler path to purchase,” which includes Canada, U.K., Mexico, Japan, Australia, France and the USA. We also chat about cooperative marketing and our new Expedia/GoUSA TV partnership, the “Shop This Trip” platform. Krista Bentley is Strategic Accounts Director at Expedia Group Media Solutions.