User Experience as your Ultimate Competitive Advantage with Alfonso de la Nuez

In this episode Eric is joined by Alfonso de la Nuez - Co-Founder of UserZoom and Board Member of UserTesting, and the Author of The Digital Experience Company<br /><br />Both companies famously merged in April of 2023 to Help Organizations Build Human-Centered Experiences for All.<br /><br />With how easy it’s become to build software, neglecting User Experience will bring you a very undesirable churn rate due to your competitors making a much better first impression and allowing clients to have a frictionless user journey.<br /><br />Tune in for this episode to learn more on how to turn user experience into your competitive advantage!<br /><br />Highlights:<br />00:00 The Beginning of Alfonso’s Career<br />02:30 Alfonso’s Path to Entrepreneurship<br />04:03 Focus on the User Experience<br />08:29 The Pitfalls of Under-Prioritising UX<br />10:59 How the SaaS Model has changed how buyers make decisions<br />13:45 How UX and UI Roles have Changed over the Years<br />16:33 UX is a Team Sport<br />20:27 UserZoom and UserTesting - how do they do it?22:52 Discovery-Led Growth and creating Product-Market Fit<br />26:00 The Importance of Proper Research before your Product Launch<br />33:44 Why You Need to a Neutral 3rd Party for your Research<br />35:58 Alfonso’s Book - The Digital Experience Company<br />39:57 The 2018 McKinsey Report on the Business Value of Design<br />42:30 What we can borrow in how Customer Experience is Treated in Brick-and-Mortar Stores<br />45:30 Alfonso's American Dream Journey<br /><br /><br />Connect with Alfonso - https://www.linkedin.com/in/alfonsodelanuez/<br /><br />Check Out The Digital Experience Company - https://www.amazon.com/Digital-Experience-Company-Winning-Insights/dp/1946633992<br /><br />Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!<br /><br /> To reach out to Eric, visit FullCycleProduct.com