Using Gravity Forms for Email Newsletter & User Signup Workflows

Equalize Digital and Its NASA Project: Amber explains that Equalize Digital is a company focused on WordPress accessibility, particularly for people with disabilities. They have developed a plugin called Equalize Digital Accessibility Checker, available in both free and premium versions. Notably, their premium plugin is being used in the development of NASA's website. Lone Rock Point, the company behind the NASA project, decided to use WordPress primarily because of Equalize Digital's plugin. Amber's team also played a crucial role in auditing and user testing the beta site for accessibility.Gravity Forms and Accessibility: Matt asks Amber about her experience with Gravity Forms, a popular WordPress plugin for form creation. Amber reveals that they have been using Gravity Forms extensively in their projects, including the WordPress Accessibility Day website. She highlights Gravity Forms' commitment to accessibility and how it saves time for their organizing team, particularly in managing user registrations and creating draft posts for event speakers. They also discuss the value of Gravity Forms in creating efficient editorial workflows and how it benefits the event's attendees and sponsors.Notable URLs and software mentioned:
* Equalize Digital's plugin: ~[Equalize Digital Accessibility Checker](https://wordpress.org/plugins/equalize-digital-accessibility-checker/)~
* NASA's website development by Lone Rock Point
* Gravity Forms: A popular WordPress form creation plugin
* Gravity Forms advanced post creation add-on
* Gravity Forms user registration add-on
* GravityWiz's "Populate Anything" add-on
* Zapier: Used for integrating Gravity Forms with Google Sheets
* WordPress Accessibility Day website: ~[2023.wpaccessibility.day](https://2023.wpaccessibility.day/)~These two key points provide listeners with insights into how Equalize Digital is contributing to web accessibility and how Gravity Forms is aiding in the success of WordPress Accessibility Day.Convert Kit Beta Add-On: Matt mentions at the beginning that they have a Convert Kit beta add-on available for download at the bottom of the dashboard. This is likely important for listeners who are interested in using Convert Kit or existing users looking to enhance their experience with this tool. However, the URL for downloading the beta is not explicitly mentioned but could be found on the Convert Kit website.Middle of the Funnel Importance: Jason emphasizes the significance of the middle of the funnel in email marketing, stating that about 85% of sales occur in this stage. He stresses the need for consistency in email communication, a well-planned welcome sequence, and intentionality in writing emails with a clear call to action. This insight is valuable for anyone involved in email marketing, as it highlights the often-neglected middle stage and provides practical advice for improving email engagement and conversion rates.Important software mentioned:
* Convert Kit: The email marketing platform discussed throughout the conversation.
* WordPress: Jason mentions moving his website back to WordPress, indicating its importance as a content management system.Overall, this conversation delves into the significance of the middle of the funnel in email marketing and announces the availability of a Convert Kit beta add-on, providing practical insights for podcast listeners interested in email marketing and Convert Kit usage.