Julia "Juju" Adams has become the "It Girl" when it comes to the intersection of sports and fashion in today's media space, and what it means to tell the story of a classic outfit. We sat down with her to discuss her elevation in the space, and how she plans to carve out an identity for GQ in the sports industry going forward. Julia shares some of her favorite stories from her prior role with the NBA, which included the infamous Kyle Kuzma closet tour after the viral pink sweater moment that took the world by storm. We also touch on advice for other creators trying to take advantage of social media to leverage certain job opportunities, as well as the power of networking and relationships in trying to break into the sports industry. We cap it off with a look into the future of women in sports, and how to continue to break barriers in this space, before heading out with some NBA fashion Mount Rushmore, and some fun facts about Julia that you won't get anywhere else! Make sure to like, subscribe, and leave us a comment if you enjoy this conversation!

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