In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.
Key Takeaways 01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk 03:27 - Where does the brand design team fit in Snyk’s company structure? 11:26 - Building and implementing a brand design system 15:13 - The role of trust in the design process 21:11 - What role does the marketing website play at Snyk? 23:07 - The process of rebranding the website 32:41 - How the design system works at Snyk 47:52 - What are some future challenges for Dan and Snyk? 51:20 - Dan’s advice for creating impactful brand and marketing design work
Links Snyk Dan on LinkedIn Dan on Twitter Figma
Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com
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