What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)

Don’t let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if I’m being honest. Her concerts have not only made her a ton of money, they have helped boost the economies of towns in which her tour played. But what might be most impressive about her actions is the way that she’s bypassing the gatekeepers between her and her fans. There’s no bad blood there. Instead, it’s nothing but a love story. Swift has crafted a hugely successful songbook. But she’s also developed playbook for bypassing gatekeepers and connecting directly with her customers, one that we can all apply to our businesses, too. How can we do that? What can we learn from Taylor Swift’s playbook? How can we bypass the gatekeepers in our industries and escape from Big Tech’s web? That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393) Headlines and Show Notes Show Notes and Links How Taylor Swift Built Her Online Empire | Offline With Jon Favreau – YouTube Taylor Swift’s Playbook Shows Why the Modern Marketing Team is a Media Company (Thinks Out Loud Episode 324) The Eras Tour – Wikipedia Taylor Swift’s Eras Tour $1 billion revenue: Where it all goes | Fortune The Taylor Swift Economy: The largest music tour in history is a hospitality phenomenon The Federal Reserve says Taylor Swift’s Eras Tour boosted the economy. One market research firm estimates she could add $5 billion – CBS News