Why Building Trust Should Be Every CEOs Top Priority

Zain Raj, a visionary leader, business accelerator and industry futurist that combines innovation and creativity to create new business models for the future joins Enterprise Radio. Raj is the author of his new book, THE PYRAMID PUZZLE: Igniting Transformation with the Power of Trust. This episode of Enterprise Radio is on association with the Author Channel. Listen to host Eric Dye & guest Zain Raj discuss the following: In your new novel, The Pyramid Puzzle, you say the average business consultant often focuses on the wrong things when they are called in to help a struggling brand or business. What do you think most consultants get wrong? You identify trust as key to business success. Can you define trust in the context of business? A business’ three constituents are customers, employees, and suppliers. Where are trust pressure points for each of these groups? In The Pyramid Puzzle, your three protagonists put their heads together to save a legacy brand that is on the skids. Your main protagonist, Joseph Chandler, is a business professor; his role in the process is somewhat self-evident. But he works side-by-side with a young woman whose first interest is the social sciences, and her boyfriend, a philosophy major. Can you talk about how those latter two disciplines relate to business success? What does the pursuit of trust look like in practical terms? Where should a struggling brand start in order to turn things around, and what are the most cost-effective ways to use their presumably limited financial resources? A visionary leader, business accelerator and industry futurist, Zain Raj combines innovation and creativity to create new business models for the future. In his new book, THE PYRAMID PUZZLE: Igniting Transformation with the Power of Trust, he tells a story about how using a framework grounded on proven social sciences principles, ancient wisdom, and modern-day management principles can ignite business growth. Chairman and CEO of Shapiro+Raj, an independent research and insights company. Zain is also the founder and CEO of zednext, an ideas incubator that takes an objective and disruptive look at issues and trends to help marketers and business leaders realize their full potential in a data-driven, digitally led and insights-driven world. Raj is also author of