Why Continuous Experimentation Leads to Marketing Success Featuring Caelan Huntress

Caelan Huntress started his career as an acrobat in the circus, earning and maintaining the attention of an audience as a street performer. He applies those lessons to marketing, where he earns and maintains the attention of a demographic. In today's episode of Smashing the Plateau, you will learn why continuous experimentation leads to marketing success. Caelan and I discuss: What he tried that didn’t work [03:33] How consultants can position themselves as quickly as possible after a job exit [04:23] Why you need to separate your market research from your sales [13:10] Finding your niche [16:04] What is working online and what is hype [19:33] <br/> Caelan is an American digital nomad living in New Zealand and has spent ten years running an online business while traveling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach, who combines his skills as a theatrical performer and technical geek to make compelling virtual experiences. Learn more about Caelan at https://caelanhuntress.com/coaching and https://marketingyourselfbook.com/freechapter and https://stellarplatforms.com/case-studies Brief Description of Gift Free chapter of the Marketing Yourself for subscribing to the Stellar Platforms Newsletter URL for Free Gift https://marketingyourselfbook.com/freechapter/ Thank you to Our Sponsors: The Smashing the Plateau Community https://community.smashingtheplateau.com Circle https://smashingtheplateau.com/circle