Why Empathy is the Secret Ingredient in Effective Copywriting

Are you struggling to find the right words to resonate with your audience, or have you wondered how AI could fit into your copywriting strategy without losing the human touch? Well in todays epsideo we dive deep into copywriting, AI and the surprising life lessons that we can learn from movies like Legally Blonde - which we all know is awesome. My guest today is Isobel Griffin, a seasoned copywriter, and together we explore the power of empathy in copywriting + business and how understanding your audience is the key to impactful communication. If you are looking to elevate your copywriting game, curious about the role of AI in the industry, or simply want to inject more empathy into your business practices, this episode is a must-listen.Connect with Isobel:Check out her: Website | Instagram | Blogging for Creatives Course-Connect with me:Visit my website: https://cecilecreativestudio.com/Follow me on Instagram: @cecilecreativestudioIf you're looking to build your brand with intention, start with a brand audit! I have a free PDF on how to audit your brand and take the next steps to making big moves so grab the freebie here.