In this episode of Take-Away with Sam Oches, Sam talks with Sam Fonseca, the chief operating officer of Roll ‘Em Up Taquitos, a Southern California franchise that’s expanded to 14 locations since 2019, carving a niche in the industry by basing its menu around the taquito. Sam joined the podcast to talk about how the corporate team is building a buzz and loyal customer base from scratch, and how he’s helping to design the infrastructure for quick franchise growth — using sports teams as a reference point.In this conversation, you’ll find out why:How you present your product in your marketing determines the customer’s need stateThere is a hole in the market for a pizza and wings alternativeA restaurant’s corporate infrastructure is not so different from a sports teamA great team requires great players who are passionate about winning If you’re looking for healthy franchise growth, choose experienced operators <br/>Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.

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