WII 122: Diana Ganz on Her Approach to Growing a Successful Business

If you think your business isn’t big enough to create change, then catch the lessons from today’s guest. With her business partner, she disrupted an industry and brought in over 20  million dollars in revenue last year. Diana Ganz is the Co-founder of SuitShop, the premiere destination for affordable, size-and gender-inclusive, and yours-to-keep suiting. A graduate of MIT’s Sloan School of Management, Diana teamed up with her childhood friend and fashion design guru Jeanne Foley to give couples a better option for their wedding attire. Launched as The Groomsman Suit in 2016, they rebranded as SuitShop to also include non-binary and women’s suits. Ultimately, SuitShop lets consumers purchase a quality, well-fitting suit for a price that’s less, or at least comparable, to the costs of traditional tux rentals. With virtual appointments as well as five showrooms, SuitShop is revolutionizing the purchase of suits and tuxedos for everyone.  In this episode, Diana shares how SuitShop grew from an apartment launch to a multi-million dollar business. Specifically, she breaks down the business approach that has fueled SuitShop’s success. Episode highlights from Diana, including how to: Transforming your client’s pain points into opportunities to provide solutions and serve  Creating timeless and sustainable products for your client base   Understanding customer acquisition costs and keeping marketing spend low  Building a reputation for customer service by doing the basics well and making extra efforts that stand out Creating value expectation and consistency by avoiding sales or product discounts   Setting specific and competitive keywords to each page of your website to improve your business ranking Her #1 piece of advice for wedding professionals To hear Diana’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes,