Your Sales Cycle Is Long Because Of You

Most people will not be ready to buy from you, so don’t pressure them to say yes. However, that doesn’t mean you should be sheepish about asking them to make a decision. In this episode of the No BS Sales School podcast, Walker McKay talks about shortening a needlessly long sales cycle for the good of both you the seller and the customer as well.  HIGHLIGHTSTime kills deals Your sales cycle is long because you make it Most people will not be ready to buy from youDon't put pressure on people to say yes QUOTESWhy time kills deals, says Walker: "The longer your sales cycle, the longer you make your sales process, the less likely it is to close."Walker on why sales cycles are long for no reason: "What we need to be doing is disqualifying people that aren't ready to buy. A lot of times the reason our sales cycle is so long is because we make it that long. We as a salespeople, we make people go through three, four, five, six, however many meetings because we're afraid to ask somebody to make a damn decision." Where to find Walker:LinkedInTwitterInstagramFree training coursewww.walkermckay.com