049 - How to Future Proof Your Brand

Points of discussion:1. https://beerbrandingtrends.com..../how-to-future-proof Consistency, Relevancy and Advertising $$$ 3. A compelling point of view and immutable cultural relevance4. What dragon are you slaying?5. Cody rocks a grim reaper air freshener?6. On simple, iconic marks (+ a limited color palette and consistent iconography)7. And then spend hundreds of millions of dollars on advertising (easy peasy!)—Learn more at www.craftbeerrebranded.com- Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com