52: Erik Underwood (@erikunderwood_) - Positive masculine + feminine energy, stupid trends you see in the health/fitness space, foam rolling + ice baths, transformation challenges, importance of context when creating content...

Had my friend and colleague - Erik Underwood - join me for another great discussion for this episode.If you missed our last conversations, scroll back down to episode #20 & #40 and check those out.Topics discussed on this episode:-Introduction to positive masculine + feminine energy and the importance of balancing the two.-Trends we see in the health/fitness space that do more harm than good.-Research based gatekeeping + using foam rolling and ice baths as an example of what that means.-Transformation challenges and the marketing behind them.-Importance of including context as a content creator and not talking in absolute terms.-How over-sexualization in the fitness industry can be harmful to the consumer.+ so much more in between.Where to find Erik:Website: https://www.performancedu.com/IG/Training Inquiries: @erikunderwood_Where to find me:Website: https://lukesmithnutrition.com/IG: @lukesmithrdApply for 1:1 Coaching HereAppreciate you listening!