This is Businesstalk where I, Henriette Einevoll Husby aka Businesshenriette, interview the most up and coming entrepreneurs. This is a NYC-special episode, recorded in July 2023. In this episode we have the pleasure of speaking with Serena Advani, she is the Founder of Seadrop Skincare. Ex-McKinsey, Ex-Estée Lauder Companies employee. A beauty and skincare enthusiast here, and that’s what we will dig into in this episode. With a background in Cognitive Neuroscience and Operations, Information, and Decisions from the University of Pennsylvania's Vagelos Dual-Degree Program in Life Sciences and Management in the Wharton School and the College of Arts and Sciences, she is curious to understand the relationship between neuroscience and decision making (particularly in marketing).In addition to the beauty industry and neuromarketing, she is interested in social impact initiatives (particularly when applied to sustainability, entrepreneurship, and politics).Today we will speak about her journey, marketing, branding & the beauty industry and what we can do to improve it.Follow Serena here: https://www.instagram.com/serenaadvani/Follow her company Seadrop Skincare here: https://www.instagram.com/seadropskincare/ Follow my journey in New York City for 1,5 monts at Businesshenriette on Instagram!

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