This episode of Revenue Today features Mary Vue, Head of Partnerships and Alliances at Syncari. Partnerships help drive revenue and accelerate the growth of a product or service. Mary suggests partner strategies to maximize functionality across an organization, and a partner leader to oversee it. But as partner strategy is a top-down initiative, the buy-in from the C-suite is crucial to get it started. TakeawaysStrategies to work with partners include co-selling, referrals, reselling, expansion, and 3 x 3 relationshipsLeverage the clout and equity that your partners already bringFind a partner leader and get the C-suite behind you Quote of the Show"Partner strategy is a top-down initiative. The investment in a partner leader is important for this function. Certainly, if you're pre-seed, great. Maybe you're not quite ready. Have the CEO, CTO, CPO, CRO want it depending on where you think that the most value of your partner strategy is going to play out." - Mary Vue Connect with Mary in the link below:LinkedIn: https://www.linkedin.com/in/maryvue/ Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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