Cassidy Nolan, BS 19 – Heating Up The Hot Sauce Market

Our spotlight on first-generation alumni continues with a conversation with Cassidy Nolan, the co-founder and managing member of Mach 1 Hot Sauce. 
Growing up, Cassidy struggled in school. But joining the Marine Corps after high school helped him find his drive and discipline that ultimately led him to Haas.  
Cassidy and host Sean Li discuss his family roots in the kitchen, his military intelligence work for the Marines, how his education at Haas helped shape the idea for Mach 1 Hot Sauce, and why it’s the hot sauce that pairs well with anything. 
*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*
Episode Quotes:
How his time in the military helped with school
Post-Marine Corps, I never found trouble in school. I learned how to study, I learned how to be disciplined. There weren't any distractions like what I used to have when I was younger. It was like, here's the work, and 50% of the job is just showing up, right? 30% of the job after that is participating in class, and then 20% is actually doing the homework and the test and the quizzes because if you do, if you show up and you ask questions, you're gonna learn and retain so much of it.
One of the things he loved most about Haas
If you made it to Haas, chances are you're curious, you're not afraid to ask questions. You're not afraid to go out on a limb and say, ‘Well, I think it's this.’ There weren't a lot of politics that got in the way. Like a lot of the time, we're just looking at brass tax…and I felt like the dumbest one in the room, and I loved it because it meant I had the most to gain, you know?
The push he gave himself towards Mach 1 Hot Sauce
Look, if you don't jump off on this hot sauce thing, you're never gonna do it. Because you've always been scared to do it. You know what I mean? Because you're married, you have kids, and if not now, when? And that's such a hard thing, I think, for a lot of entrepreneurs or people who wanna be entrepreneurs is that fear of failing. But I think I just got to a point in time where the fear of not trying was greater than the fear of failing.
What makes his hot sauce stand out
There's a dichotomy that exists between either it has flavor, but there's no heat, or it's just complete dry heat, and there's no flavor. And I really believe that we created a hot sauce that can pair with your food because it has a lot of flavor upfront. And then the heat rolls on in the back so you can still have your food and not have it be overpowered by the hot sauce.
Show Links:
LinkedIn ProfileMach 1 Hot SauceSteve Jobs’ 2005 Commencement Speech at Stanford University<br/><br/>Support this podcast at — https://redcircle.com/onehaas/donations