CATEGORY-OF-ONE PT II: How To Discover Your Unique Value

If you struggle to articulate your expertise in a way that’s unique and different from the rest of the industry, this episode will change everything for you. Discover the highest level of value you can provide to your best-match client, learn a simple method for identifying your unique approach, and how to highlight the tangible and intangible benefits of your solution so you can justify premium prices. -----------------------------------------Ways we can support you: >> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. Do not miss these highlights: 03:43 Today’s Topic: Your Unique Value. 09:31 Why you need to think about your marketing as an actual strategy vs. just a tool. 15:32 Stop thinking about you and start thinking about your people. 18:12 Your unique value is a combination of these four things. 23:11 Red ocean vs blue ocean strategy. 25:14 The first step is to acknowledge the energy behind you. 28:05 What qualifies you to be an expert on this particular topic?.32:45 If you are already making 250k, what would you be doing differently? 38:00 Solve the highest level problem you can solve. 40:11 Are people going to be willing to invest to solve those problems?. 46:00 Discovering your unique approach. 52:14 How do you distill a life of your dreams into something that people can understand? 55:14 How do you guarantee results? 01:01:57 You have to be willing to take a leap of faith to try something new. About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!  Subscribe to the podcastIf you would like