CATEGORY-OF-ONE PT III: Crafting Your Category Message

Knowing your “niche” isn’t good enough if you want to rise to the top and be recognized as your industry's Go-To expert. In this episode, we talk about the core elements of a well-defined marketing message. how to articulate what you do in a clear and compelling way, and how to align with ready-to-invest clients. Basically, if your IG bio isn’t selling for you, this episode is for you.-----------------------------------------Ways we can support you: >> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. Do not miss these highlights: 2:12 Welcome to the training. 3:32 Why you need to develop the skill as a business owner and as a marketer. 6:06 Why is it important to shift marketing and messaging offers towards higher-end clients? 12:38 It’s your intellectual property that sets you apart. 14:58 Why you need to have a marketing strategy that is aligned to your target market. 21:14 Get the most out of Facebook while also building on LinkedIn. 23:26 Don’t make these mistakes. 29:36 The three different ways to niche down. 32:04 Is there an opportunity to get more specific about women in the industry? 34:46 The second way to narrow your niche down. 40:21 How 10K Content Collective can work with you in a deeper way. 44:22 The act of selling is an act of service.50:33 10K Content Collective is the best community ever. 53:41 You have to be willing to take the first step. 01:00:08 Why you need to align your marketing to the buyer. 01:02:55 How to check in with yourself when you’re feeling overwhelmed. About the HostKinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.https://kinseymachos.com/Instagram: @kinseymachosFacebook: @kinsmachos Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about th