Community: Exponential Growth from Word-of-Mouth with Victoria Murden

Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can't be tracked... until now. It targets offline word-of-mouth to amplify your sales. In this episode we discuss:Community: what is it and how can our brand benefit from it?Organic advocacy Partnering with suitable brands in your communitySocial listeningOptimising your creative<br/>Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com