How often have we seen marketing efforts that seem more focused on creating a mirage rather than genuinely connecting with the audience?Authenticity is the cornerstone of my discussion on this episode of M Path, as we spotlight the concept of Copywriting Cazimi - an astrological term that signifies writing from the soul.We explore how we can create copy that resonates with who you truly are, expressing your soul essence, rather than a fabricated identity. We also address the common pitfalls of projection and imitation in marketing, highlighting how such tactics may attract but not necessarily engage your audience. Ultimately, this episode is about expressing rather than impressing, coming as you are when it comes to your copy, communicating your identity and shining authentically through all that you say.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

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