Creating An Evergreen Content Machine

Unlock the full potential of your content by utilizing a powerful system that consistently attracts and engages your best-match clients on repeat. If you don't understand how your content influences the overall journey of your potential clients and how to use different marketing tools to enhance that experience, you’re leaving money on the table. Learn a fresh perspective on your content strategy that will free you from worrying about the algorithm allowing you to focus more on serving your best clients. -----------------------------------------Ways we can support you: >> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. https://www.poolsideprofitplan.com/Past Episode:Episode 102: Content That Converts: The 3 Things That Are Working Right NowDo not miss these highlights: 01:12 We just wrapped up our Poolside Profit Plan Workshop. One of the things that I went deep into is the concept of an Evergreen Content Machine.01:45 You need to create and develop mastery around the skill of communicating in a compelling way. Ultimately content is king and thus attention is the commodity. 02:42 Communication is being able to capture attention and turn that into something, and too many people are not taking this seriously enough. 02:55 What we do is help women become better communicators through their content so they can reach more people and make more money.  03:30 I just want to skim the surface here of what we unpacked in the workshop. You can purchase that workshop in the curriculum because it will be very useful for you. 03:55 I think it's important to speak about the idea that there's no such thing as passive income. 04:25 A true business owner is monitoring results. You're tweaking, you're adjusting, and I think you too is heart-centered. 04:55 The difference between passive income versus leveraging.  05:10 The effort you're putting in versus what you're getting out of that.  06:24 We need to update some things based on some trends that we're seeing. 06:51 Leveraging is always finding ways to optimize so that you can get more output out of your input.  07:20I like to use the analogy of shopping in a boutique to give you a visual of how people are experiencing you and your content. 07:45 The four stages of a client journey experience. 08:11 When you start seeing it in the light and understand how this all works together, what happens is you will be able to produce higher-converting content. 08:45 The first stage is that storefront, this is t